“Because our culture subscribes to several powerful narratives that link technological progress closely with social progress, it is easy for us-for Americans, in particular-to believe that technological change leads to productive social change” (293). She proves this through the fact that the advertisements that she has in her essay are showing a better world through the use of the technology that they are selling. Then the fact that these ads work and people buy this new technology so they can be like the people in the advertisements.

“This optimism about technology often masks in a peculiar way, however, a contrasting set of extremely potent fears” (293). To prove this point she uses her narratives about what we think technology is going to save the world and then shows how the advertisements for these technologies prove these claims wrong. For example where she tries to show that technology has not ended sexism, racism or hunger.