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Nicolas Carr wrote an article on "Is Google Making Us Stupid". In his article he makes a complex claim that "The net's influence doesn't end at the edges of a computer screen." "the mind becomes attuned to the crazy quilt of internet media."

He goes on to show how t.v. adds text crawls and ad pop ups to keep us interested into the program. These techniques are used all over the internet. He also says how newspaper articles have shortened their articles, making them more easier to skim through while retaining the same gist of the idea.