Selfe"s claims

In the essay “ Lest We Think the Revolution is a Revolution, Images of Technology and the Nature Change” by Cynthia L. Selfe, she claims that our culture is using images of women in traditional roles to advertise technology. Selfe says “ and they are familiar roles-the seductress, the beauty, the mother-all relationships ratified by historical experience, easily accessible to our collective imagination, and informed by traditional social values” (315). She supports this claim with figure 17, a woman gripping the Samsung which shows the role of the seductress. Men are treated with the same stereotypical views as women, “men are shown to adopt the equally traditional and retrograde roles of bikers, nerds and sex maniacs”(316). Selfe uses figure 22 to back up this claim, a man is riding a motor cycle and it says “Easy Rider, Pop a Wheelie On The Internet”(319). Her reasoning for this is Companies are using these stereotypes because it’s easier than breaking the mold. People are able to relate to the roles and clearly understand what the message thats being portrayed.