Bud light coffee system. Post ad analysis
Brian Neyman
In this advertisement, titled bud light coffee system, the first thing you notice is an announcer in a lab who approaches a scientist doing research. In the background of the lab there are scantily dressed women supposedly doing “research.” The announcer goes on to say that the research here is finding out “ways to get guys together to enjoy a bud light.” This scientist explains to the announcer that he’s done some groundbreaking work on the “bud light coffee system.” The scientist goes on to report that this cup of coffee can be set to start steaming at 8am Monday morning, and when left on your desk at work your boss will walk by, and get the illusion that you’re on time and hard at work. When in reality you’re not. The ad goes on to depict a young man at home sleeping next to a woman (I believe the ad insinuates that he had just met her the night before.) Flash forward to 2:30 pm and the coffee is still steaming, and the man is now at a baseball game drinking bud light with his buddy’s. The ad again shows the boss leaving work at 9pm and noticing the coffee yet again, giving him the impression that “he’s working late.” So what do you do after a long day of sleeping in, and going with your friends to see a game, all while you’re “working”? Why you go out to the bar with your best buds and live it up. Hey you earned it right? The announcer then ends the ad by proclaiming “science working hard, so you don’t have to.”
Wow! Isn’t that every man’s perfect day? Wake up next to a beautiful women, head to a sporting event, then out to a bar to have some drinks with a group of gorgeous women, and all while working and getting paid to do it. I believe that’s what the ad is insinuating. First thing they relate is the myth of Monday morning. Everybody hates Monday’s right? You just had enough time to forget about work, enjoy your weekend and now you have to get up and get back to the grind. Everybody can relate to not liking work sometimes, so what if you could do all the fun things in life while, simultaneously fulfilling your work obligations? And not just fulfilling your work duties, but excelling at them, as is evidence of the boss seeing the coffee at 9pm on his way out the door, believing “he must be working late.” So this ad focuses on common cultural beliefs of what an American male would deem the perfect day, like going to a sporting event in the day with your friends, and after the game, heading out for a night on the town with some attractive women, and to top it off by being paid and rewarded to do it. Thus completing the perfect day, and all while enjoying bud light. So, in summary this ad would have you consider that even if you can’t trick your boss into thinking your hard at work, you can still have a small slice of that “perfect day” by enjoying a bud light.
This ad is trying to get the viewer to surrender to the image you portray when you drink Bud Light. This ad could be starting a new trend where people drink beer throughout the day instead of going to work. Work is shown as less important than partying.
ReplyDeleteIn the video, the general cultural assumptions meanings or myths are identifiable by the working man and what he really wants to be doing. It shows that the guy wants to be in two places at once still getting paid and working while at baseball games and drinking the budlight. The social power is shown by the boss thinking that he was coming in early and staying late which might give him an advantage at work even tho hes not really there.
ReplyDeletethis commerical is relating to this being the natural thing more man to want to do while not at work. they assume that males want to drink go to games they market to all classes of men. these assumpstions are distored. the people portrayed in the ad are all young people leaving out any older people.
ReplyDeleteThe ad hopes the viewer will surrender ot the fact that work is difficult and often it would feel better if you didn't have to work. The ad promotes laziness rather than hard work through the example of the fake coffee making it seem like he is actually working. Many levels of society are left out, the only example given being a white man working in an office environment.
ReplyDelete