Geico Ringtone

This is the Geico ringtone commercial. The Gecko and The Boss are washing up in the bathroom. The Boss tells the gecko that the new ringtones are great. He then shows his own ringtone which happens to be the Geico spiel. The gecko says,”Huh, certainly not the worst ringtone I’ve ever heard.” Then The Boss’s phone goes off to a really funky tune. “Yeah, that might be the worst.” Some of the important features are the talking gecko, The Boss, and the phone. The myth I think is that people like ringtones. People get ringtones to their favorite song. I think it goes back to Americans wanting choices not just in ringtones, but in everything. Car insurance, booze, presidential elections, etc. we love choices. This is just another choice of ringtone. Another myth is that some people would find the gecko “cute.” Americans love stuff that is cute. If it is small and it is the polar opposite of disgusting, then Americans like it. Guys get small poofy window-washing dogs because women find them cute. I think it also tries to make The Boss, who is a fairly old guy, seem like a young person. He tries to be cool with his cell phone and his catch phrases (different commercial). Some cultural knowledge that is involved is cell phones. If you did know what a cell phone was, then a ringtone would sound like low quality music. You would have to know about the Geico Gecko. It would confuse you when the gecko is talking about car insurance. And you would have to know the knowledge of car insurance. If you didn’t know that car insurance companies were competing, you wouldn’t understand why Geico was paying for this silly commercial. This ad reinforces the myth that old guys try too hard to be cool. The Boss has his silly ringtone and shows off his nice cell phone. It also reinforces the myth that companies can be humorous and funny. This commercial is funny. I loved it. It is not the only funny commercial that Geico has released. This analysis shows that Geico is not only trying to sell car insurance, but humor as well. They might be selling the car insurance through the humor but that is not the way I see it.