This Pedigree commercial speaks to the dog owners and lovers of American. In the beginning of the ad you see, clips of dogs in cages at the pound, but not just any dog these ones were really cute Along with the clips of the dogs is a voice over that is suppose to be one of the dogs, it says “I know how to sit fetch and role over, what I don’t know is how I ended up in here. But I know that I am a good dog and that I just want to go home.” The clips of the dogs in cages are still being played, while a human voice comes in and states that out of each bag of Pedigree dog food you buy, a portion will go to the shelter do dog adoption drive. And in bold white letters above a picture of a bag of dog food it states, “help us, help dogs.” It wants people to make helping a cute animal synonymous with Pedigree dog food.
This ad tries to guilt people into buying the dog food, it tries to make people think that by buying Pedigree dog food you are helping one of these cute animals go to a good home. In a way this ad tries to make a connection between dog food and America. Dogs are man best friend and while you are watching the commercial an acoustic guitar song comes on, trying to put forth an image of a boy walking his dog down the street of his “Leave it to Beaver Town.” Also it wants the people to think the dog is actually speaking to them, if a man was standing on the screen, rambling percentages of dogs that get put to sleep each day, there’s less likelihood that they will buy dog food. But seeing an adorable puppy try and bit the wires on his cage, while the camera looks directly into his eyes as he ask for help, warms the human heart. This ad didn’t mention the cases of abused and diseased dogs that make their way to the shelters each day, it specifically has the ones that are easily adopted. Again they are trying to put forth strong American values, America is suppose to be seen a this large strong country and it needs loyal healthy dogs by its side in order to function normally.

http://www.youtube.com/watch?v=OAxOtp4vDJQ&feature=PlayList&p=14B331C11B2CF672&index=1&playnext=2&playnext_from=PL